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Patient Communication Platform: Buyer’s Guide

A guide for healthcare IT leaders on how to choose a patient communication platform that’s right for you.

Doctor in office working on patient file

As patient expectations rise, providing a seamless patient experience becomes even more essential to remaining competitive.

The Definitive Buyer’s Guide to a Patient Communication Platform breaks the evaluation process into six steps with helpful worksheets for each. After using this guide, you’ll be able to:

  1. Define your organization’s business needs
  2. Identify what features your health system needs most
  3. Gain support from key stakeholders in your organization
  4. Decide on your top vendor choice

This guide provides a comprehensive and flexible overview of how to choose a unified patient communication platform that supports your company’s goals. Start at the beginning and work your way through each step or choose which steps are most relevant to your organization.

Customer Stories

An African American businesswoman uses her mobile phone at her desk

"Patients were asking for it. You can get text messages from your hairstylist or veterinarian — the technology is clearly available — why not receive them from your doctor’s office?"

Mark Steffen
Chief Administrative Officer, Primary and Specialty Care Clinics, Eisenhower Health

"The ability to communicate back and forth, assuring patients that we are here for them both virtually and in-person is crucial as we continue to safely provide care in the midst of this pandemic."

Tesha Montgomery
Vice President of Operations and Patient Access, Houston Methodist

"Offering the electronic tool as an alternative to human interaction supports patient and family preference and adds value to our organization."

Ginger Dzick
Manager of Patient Experience & Patient Relations, Children’s Wisconsin

6 Steps to Choosing A Patient Communication Platform

  • Outline Why You Need A Patient Communication Platform
    As patients continue to have more options for their healthcare providers, providing a patient experience that allows your organization to stand out is essential to remaining competitive.
  • Identify Key Stakeholders, Decision-Makers, And Their Concerns
    Patient communication can be used to provide improvements for many departments and employees in a health system, so it’s important to determine who will be most impacted.
  • Research Vendors
    Determine which vendors have the features that fit your buying criteria.
  • Set A Timeline
    A timeline will help keep everyone accountable for their specific roles and ensure steady progress in this purchase decision.
  • Evaluate Vendors
    Carefully consider each vendor’s solution and how it fills your needs.
  • Create A Business Case & Make A Decision
    Build a good business case for your first choice by using the information in the worksheets and quantifying the cost of the solution by how much time and money it will save your organization.

For additional detail on each step and printable worksheets for you and your teams, download the guide. We won't even ask you for your email address.


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