Adrianna Hosford is the Chief Communications Officer and Head of Marketing at Artera, where she serves on the Executive Leadership Team reporting to the CEO. A pioneer in AI-driven marketing strategy, Adrianna architected Artera’s brand evolution from a legacy SaaS platform to an AI Solutions Partner. Since joining in 2020, she has helped scale the business through 4x headcount growth and a 400% ARR increase—moving from $15M to over $100M+ during her tenure.
Adrianna leads an entirely AI-native marketing and communications organization that builds its own technical capabilities, leveraging tools like Claude Code from a terminal CLI rather than relying solely on out-of-the-box software. Her team owns the full commercial narrative and growth ecosystem, including demand generation, corporate reputation, brand storytelling, and deep customer education.
She specializes in navigating the AI frontier by building tight cross-functional alliances across Sales, Product, InfoSec, and Legal to bridge the gap between technical reality and market adoption. A frequent speaker on how AI is fundamentally reshaping MarComms, Adrianna is relentless about mentoring AI-fluent talent.
Prior to joining Artera, Adrianna held senior leadership roles at premier global agencies, including serving as Managing Director at Real Chemistry and SVP, Reputation Practice Leader at Ketchum (Omnicom). She thrives in high-stakes, quick-decision environments, bringing a strategic vision and a strong sense of humor.