Healthcare is a uniquely complex sector, demanding a purpose-built patient communication solution that aligns with its clinical workflows, privacy requirements, and engagement goals. Generic tools fall short when managing compliance, chronic condition care coordination, and appointment scheduling core needs in today’s healthcare landscape. Artera, a dedicated healthcare-specific solution, is designed to support providers and government agencies with an integrated, compliant, and automation-ready communication system.
By delivering tailored messaging and seamless patient interactions, Artera empowers organizations to boost care outcomes and improve operational efficiency. Discover why choosing a patient engagement software built specifically for healthcare can transform communication and deliver measurable value to care teams.
Understanding the Unique Needs of a Patient Communication Solution for Healthcare
Healthcare organizations operate within an environment that’s fundamentally different from other industries. Communication here isn’t just about staying connected; it’s about ensuring that patients receive the right information at the right time, all while adhering to strict regulatory and compliance requirements.
Below are just a few ways healthcare-specific platforms must address communication challenges:
- Stringent Regulations and Security Requirements
With HIPAA compliance and strict privacy laws in place, healthcare organizations must rely on a patient communication solution that is designed to meet healthcare-specific security standards. Many general-purpose platforms fall short in maintaining the level of data protection required for sensitive patient information. - High Stakes for Patient Outcomes
A missed message or unclear communication can jeopardize care. From appointment scheduling software to care plan updates, platforms must deliver timely, personalized messages that directly impact health outcomes. - Workflow Complexity
Healthcare involves multifaceted processes, from chronic condition care coordination to pre and post visit workflows. These require automation, customization, and deep integration with EHRs capabilities general platforms often lack. - Elevated Patient Expectations
Patients expect fast, accurate, and engaging interactions. A healthcare-specific platform must support multilingual messaging, branded experiences, and seamless touchpoints across SMS, email, and voice channels.
Artera meets these demands by providing purpose-built tools that go beyond generic messaging platforms to deliver truly effective healthcare communication.
How Artera’s Healthcare-Specific Platform Solves Communication Challenges
What sets Artera apart is its purpose-built approach to solving the complex communication needs of healthcare. As a dedicated patient communication solution, Artera is engineered to support healthcare-specific requirements with precision, security, and personalization.
Tailored Healthcare Workflows for Communication Efficiency
A defining feature of Artera’s platform is its pre-validated, appointment scheduling software and communication workflows. Designed with insights from over 900 healthcare organizations, these tools are fine-tuned to support high-impact use cases like chronic condition care coordination, intake, and post-visit engagement. This dramatically reduces staff burden and improves consistency across patient communications.
- Appointment Scheduling and Reminders
Patients automatically receive reminders about upcoming appointments, significantly reducing no-show rates. Scheduling workflows also include rescheduling options, streamlining the process for both patients and staff. - Chronic Condition Management
Communication workflows are in place to guide patients through the complexities of managing ongoing conditions like diabetes or COPD. These touchpoints include reminders for regular check-ups, medication adherence and lifestyle management tips. - Pre- and Post-Visit Engagement
Pre-visit workflows ensure patients are prepared for their appointments, minimizing delays and frustration. Post-visit workflows follow up with patients to provide care instructions, satisfaction surveys or health reminders.
This ready-to-deploy library eliminates the need for healthcare staff to design communication workflows from scratch, saving considerable time and effort.
All-in-One Patient Communication Solution for End-to-End Access
With Artera, healthcare providers can deliver a fully integrated experience to their patients as our products and features are designed to cover everything from acquisition and onboarding to referrals and loyalty, allowing for a comprehensive and tailored approach to patient care.
Our integrated suite of solutions – powered by Artera Harmony – works together to unify self-scheduling, digital intake, billing and patient communications. From pre- to post-visit, our solutions equip you with the tools to create an exceptional and integrated patient experience. These include:
- Artera ScheduleCare: Improve access to care with patient self-scheduling (web, phone & mobile)
- One healthcare provider saw a 63% increase in online appointment bookings after implementing Artera ScheduleCare
- Artera Intake: Automatically capture patient information, medical history and demographics
- Artera Payments: Capture revenue faster by enabling pre-visit and in-clinic payment options
Above all, Artera offers customizable, dynamic personalization in its patient communication offerings. Patients can be reached in their preferred communication channel – SMS, email or voice – and unlike generic communication platforms, Artera enables healthcare providers to use branded messaging that includes logos, images and verified sender information, creating a professional and trustworthy experience for patients.
AI-Enhanced Patient Communication Software Built for Healthcare
Artera leverages the power of artificial intelligence across its virtual agent offerings to simplify and enhance communication, specifically designed for healthcare-related workflows. For example:
- AI Co-Pilots: Our AI Co-Pilots help staff respond faster and more accurately to patient inquiries with automatic language translation, message shortening, conversation summaries and much more.
- Flows Agents: Flows Agents can tackle endless use cases, such as streamlining patient surveys, care gap closure, post-discharge follow-up and so many more.
- AI Agents: Artera’s AI agents handle a variety of routine tasks, from scheduling to intake and billing.
Proven Results with Artera’s Healthcare-Specific Solution
For example: In just two months, Beauregard Health System deployed full mammography and colorectal patient communication campaigns via Artera Flows Agents, leading to:
- 18% gap closure in mammogram screenings
- 13% gap closure in colorectal screenings (both Cologuard and colonoscopy)
- 2 weeks of staff time saved
“From conception to deployment, these campaigns came together so quickly – it really is so easy to learn Conversation Flows!” – Nicole Clanton, Pop Health Coordinator, Beauregard Health
Proven Benefits of a Healthcare-Specific Patient Communication Solution
The value of aligning your communication tools with the specific needs of healthcare and patients is evident in the benefits Artera delivers:
- Improved Patient Outcomes
Patients are more likely to follow through with prescribed treatments, attend appointments and feel supported when communication is clear and personalized. - Enhanced Staff Efficiency
Pre-built workflows, AI tools and automation reduce administrative burdens, enabling staff to focus on delivering care rather than managing communication logistics. - Reduced Communication Errors
Tailored workflows minimize the chances of mistakes, such as incorrect scheduling or missed patient follow-ups. - Streamlined Compliance
Artera’s platform is designed to meet healthcare’s strict regulatory standards, ensuring that communication remains secure and compliant. - Stronger Patient Engagement
Engaged patients who experience seamless communication are more likely to trust their healthcare providers and remain loyal long-term.
According to Gartner, the average SMS response rate in healthcare is just 45%. In contrast, providers using Artera’s healthcare-specific communication platform experience a remarkable 70.5% response rate. This improvement is driven by Artera’s ability to support customized messaging, verified long codes, and communication in over 109 languages, aligning with patient preferences and boosting engagement rates well above industry standards.
Artera Delivers ROI to Healthcare Providers
With more than a decade of exclusive focus on healthcare communication software, Artera delivers unmatched domain expertise. Its in-depth understanding of clinical workflows enables the platform to provide healthcare-specific tools that improve both patient outcomes and operational ROI. Hospitals, clinics, and care centers benefit from Artera’s ability to align software functionality with real-world healthcare challenges.
By using Artera’s patient communication solution, organizations typically see:
- 20% Decrease in No-Shows
- 40% Increase in Operational Efficiencies
- 17% Decrease in Call Volume
- 58% Decrease in Hold Times
- 72% Reduction in Staff Time
- $1.6M Recouped Per Use Case
- 70.3 % Engagement Rate
Want to see how much staff time and dollars you can save with Artera? Check out our Value Calculator to receive a personalized report.
The complexity and stakes of healthcare communication demand more than a general-purpose telecom solution. Artera’s purpose-built platform is not only tailored to address regulatory needs, patient engagement challenges, and intricate workflows; it’s also designed to deliver real results for healthcare organizations.With proven benefits like improved outcomes, enhanced staff efficiency, and regulatory compliance, Artera exemplifies how specialization creates unmatched value. If your organization is ready to redefine communication and elevate patient care, book a demo with us today.
