New Report

Trends in Patient Engagement

Get the latest insights on key trends shaping patient-provider communication and actionable recommendations to keep your patient engagement strategies ahead of the curve.

What You'll Learn

1,000+ Patients Surveyed

This report delivers timely, research-backed insights to help you craft patient engagement strategies that drive real business impact. Inside, you’ll learn:

Trends in Patient Engagement Report

Key Findings

Patient Engagement Strategies Directly Impact Patient Loyalty

Nearly two-thirds of patients are willing to switch doctors based on poor customer experience (up from 59% in 2024)
0%

Younger patients are significantly more likely to say they’d switch doctors because of their customer experience

Younger Patients (17 - 54)
0%
Older Patients (55+)
0%

Fraudulent and Spam Messaging Are on the Rise – Providers Need to Evolve Beyond Basic Texting to Foster Engagement and Strengthen Trust

0%
of patients report receiving more texts from unfamiliar numbers that appear to be scams 
0%
are less likely to read messages from numbers they don’t immediately recognize*
0%
have missed important information since they didn’t recognize the number*

*Among those patients receiving more texts from unfamiliar numbers

89% of patients are more likely to engage if they receive a text from their provider from the same, recognizable 10-digit phone number

When a recognizable, 10-digit phone number is used, patients are more likely to:
Make all appointments
0%
Complete pre- and post-appointment instructions
0%
Follow their care plan
0%
Pay their bill on time
0%

Patients Demand Personalized, Conversational Experiences Across Their Care Journey – From Intake to Post-Visit Care

0%
of patients reported frustration when they could only respond to automated, basic text messaging with defined answers like “yes” or “1”
0%
of patients believe the ability to initiate a conversation with their provider’s office via text about any topic would improve their healthcare experience

What Does This Mean for You?

AI-Powered Patient Engagement Strategies Are The Future

This report offers practical next steps to help providers connect with patients more effectively, especially in an era where spam, short-codes and unknown numbers are eroding trust. Such as:
previsit-icon

Adopt Conversational Messaging

Adopt conversational messaging for key use cases like scheduling, intake and payments.
Find out more
loyalty-icon

Leverage Branded Messaging

Leverage branded messaging whenever possible, so patients trust the message source.
Find out more
agentive-ai

Deploy New AI Tools

Deploy new AI tools, such as Co-Pilots, for added personalization without increasing staff workload.
Find out more

Learn More

How Artera Improves Patient Engagement

Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey. Trusted by 1,000+ provider organizations — including specialty groups, FQHCs, large IDNs and federal agencies — engaging 100 million patients annually. Artera’s virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more.

Read More

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