Patient outreach is a significant piece of the healthcare puzzle, driving patients toward meaningful interactions and engagement. While most providers understand how critical outreach is when building a strategic patient engagement strategy, traditional methods of patient outreach can be quite cumbersome. This includes manually managing patient lists, which can be time-consuming for staff.
With dynamic lists, providers can transform their patient outreach by addressing the inefficiencies and challenges of manual list management, encouraging recurring outreach that automatically refreshes based on data cohorts and imports. In this blog, we’ll uncover why dynamic lists are so important to improving patient outreach and staff efficiency, and how Artera Pulse Outreach exemplifies the potential of such tools.
The Challenge of Manual Lists
Imagine this: It’s November 20. As a staff member, you make a query for all women in your patient base eligible for a mammogram as of today. Here’s what makes a patient eligible: hasn’t had a mammogram in the last 12 months, has turned 65, is older than 65 in the last 12 months, or isn’t scheduled for one in the coming six months. Let’s say today, Jane Smith turned 65 and has not had a mammogram. She’s eligible! If the original campaign went out on November 17, however, Jane wouldn’t have gotten a message. Let’s say you run the query again next Monday. Jane Smith still wouldn’t have made it, since your team manually generates a new list every month.
Then there’s another patient: Tori Martin. Tori received the first outreach and booked a mammogram in six weeks. But next Monday, she receives the same message asking her to schedule a mammogram – despite booking one last week!
Here is the trouble with manual lists – since they aren’t updated automatically, patients either keep receiving the same messages until the team manually updates it, or eligible patients fall through the cracks as messaging gets delayed.
Inefficient Outreach
In the world of patient outreach, time is of the essence. Manual list management often results in delays, as staff are tasked with updating and maintaining static lists. This inefficiency means that patients may not receive timely communications, which can lead to gaps in care. In an era where patient engagement is key to successful health outcomes, these delays can have significant ramifications.
Data Management Challenges
Healthcare providers handle vast amounts of patient data, and managing this data manually can be overwhelming. Manual lists require constant updating to ensure information is current and actionable. This process is not only time-consuming but also prone to human error. Incorrect or outdated information can lead to miscommunications and missed opportunities for patient engagement.
High Staff Workload
The manual management of patient lists contributes to an already heavy workload for healthcare staff. Frontline workers are stretched thin, dedicating hours to tasks that could be automated. This not only leads to burnout but also diverts attention away from more strategic patient care initiatives.
Understanding Dynamic Lists
What Are Dynamic Lists?
Dynamic lists are an innovative solution designed to automate and optimize patient outreach. Unlike static lists, which require manual updates, dynamic lists automatically refresh and update based on predefined criteria, data cohorts and imports. This ensures that the most accurate and relevant information is always available for outreach efforts.
How Do Dynamic Lists Work?
Dynamic lists integrate seamlessly with existing systems, such as electronic medical records (EMR) and customer relationship management (CRM) platforms. They pull data from these sources to continuously update patient lists – all based on criteria you can manage on the backend. This automation allows healthcare providers to focus on delivering timely and personalized communications without the burden of manual list management.
Bridging Gaps with Dynamic Lists
Enhancing Patient Outcomes
Dynamic lists are vital in bridging care gaps, which can lead to improved patient outcomes. By ensuring patients receive timely and relevant communications, healthcare providers can drive preventative care measures and reduce the strain on healthcare systems.
Increasing Efficiency in Healthcare
By adopting dynamic lists, healthcare organizations can significantly increase operational efficiency. Automation reduces manual workload, allowing staff to focus on higher-value tasks and improving overall patient care.
Driving Revenue and Value-Based Care
Dynamic lists contribute to better performance in value-based contracts by boosting patient engagement and adherence to care plans. This adherence translates into improved health outcomes and increased revenue for healthcare providers.
Set and Forget Your Bulk Patient Messaging
Artera Pulse Outreach, a comprehensive tool designed to enhance patient outreach, is a prime example of how dynamic lists can significantly improve your team’s efficiency. With this new product, designed for self-service configuration, you can “set and forget” campaign outreach to your desired patient population with high accuracy, as lists are ingested and refreshed automatically.
Once you query your registry systems, you can maintain an accurate recipient list, as there is a regular pass of data to Artera via SFTP, which supports any cadence (by the hour, day, month or year). With Artera Pulse Outreach, patients who “fall off the list” do not receive subsequent messages, and patients who become eligible between outreaches are automatically added to the list.
With a focus on bridging care gaps and improving patient outcomes, Artera Pulse Outreach empowers healthcare providers to manage their outreach efforts efficiently and effectively.
Other Features of Artera Pulse Outreach
- Automated Bulk Messaging: Leverage automated messaging to reach patients at scale, ensuring timely communications.
- Flexible Integration: Seamlessly integrate with unlimited data sources, including EMR and CRM systems.
- Comprehensive Reporting: Track the effectiveness of outreach campaigns with detailed analytics.
- Personalized Communication: Customize outreach messages to meet the unique needs of each patient group with custom recipient links, images and files.
Whether you want to get patients to schedule the care they need, inform patients of opportunities or general advice, or get patients to engage with specific technologies or programs, Artera Pulse Outreach is the tool you need.
Automated Bulk Messaging is the Future
Dynamic lists are transforming patient outreach – are you taking advantage of this just yet? By automating and optimizing the outreach process, healthcare providers can enhance patient engagement, improve outcomes and streamline operations. Artera Pulse Outreach exemplifies the potential of dynamic lists, offering a powerful tool for healthcare organizations seeking to elevate their outreach efforts.
Want to learn more about Artera Pulse Outreach? Please contact us at [email protected] or check out the Artera Pulse Outreach Datasheet.
