We recently sat down with Avery Rosin, Partner at growth equity firm Lead Edge Capital, to discuss Artera’s journey and its pivotal role in the healthcare landscape. Several years after first investing, Rosin shares insights into what makes Artera a market leader and why Artera is poised to succeed in agentic AI for healthcare.
Q: The healthcare AI space is getting crowded – some say it may even be a bubble. What sets Artera apart in this competitive environment?
A: When it comes to agentic AI in healthcare, there are inflated expectations. There’s a gap between the expectations and what’s being serviced on the ground.
Artera manages billions of interactions for their customers, and, crucially, they control the trusted 10-digit phone number from which patients expect to receive communications. Who is better positioned to add an AI component to patient communications than the company already managing that channel?
This existing infrastructure allows them to layer in AI and agentic workflows that enhance their entire suite. New entrants might show up with great AI, but when a healthcare provider asks, “Can you also do this, this, and this?”, they often fall short. They might promise to build it fast, but Artera has that foundation already hardened, scaled, and ready to go. That’s the difference you’re going to get with Artera.
Artera continues to bridge the gap between expectation and reality, achieving a significant milestone this year by surpassing $100M in CARR. The company has demonstrated its ability to meet customers at every stage of their AI adoption journey, delivering proven success along the way.
Q: What about the Artera team stands out?
A: The team moves fast, but more importantly, they build for reliability. Over the years I’ve worked with them, customers consistently rave about the platform’s dependability. In an age where provider outages can bring operations to a halt and force staff back to pen and paper, having a resilient and reliable platform is critical. That’s always been a strength for Artera.
They’re also a team of true builders. They’ve tackled foundational AI challenges like latency and voice naturalness by building a flexible architecture. This allows them to plug in the latest and greatest technologies to continue scaling. It’s a future-forward approach that ensures they can adapt to whatever comes next, which is a key reason they’ve reached the scale they have today.
Q: How does improved patient communication translate into ROI for healthcare providers?
A: The first domino to fall is reducing no-shows. Having a full schedule for the day is the single biggest driver of revenue for a healthcare provider. Artera is arguably the best at this; unlike systems that make you click a link to a portal just to see a message, Artera’s AI-powered communications are direct and effective, encouraging patients to confirm, cancel, or reschedule appointments seamlessly.
Next is operational efficiency. Think about the time an administrator spends on the phone rescheduling an appointment or answering common patient questions. Automating that frees them up for higher-value work. Finally, there’s the impact on better care coordination and quality. Following up on referrals and ensuring continuity of care matters across the entire patient journey, ensuring patients remain in the system, receiving the care they need.
Above all, an integrated platform like Artera removes friction from the process. So, it’s about filling schedules, reducing the administrative burden, and ultimately, delivering better care.
Q: Looking forward, what excites you most about Artera’s future?
A: Healthcare is filled with friction and broken processes. I’ve always admired Artera’s North Star: to make healthcare #1 in customer service – and fix the patient experience. They have been chugging away at these big problems for years and are now finding tremendous momentum in this AI moment.
They have the proprietary data, the highly tailored workflows, and the deep integrations that make their platform incredibly sticky. As a core system of engagement and record, they are perfectly positioned to continue layering in AI that solves real problems. Whether it’s through operational efficiencies that improve the bottom line or by making the patient journey smoother and more humane, Artera is on the right side of the change that healthcare desperately needs. They are proving that technology can reduce the cost of care while dramatically improving the experience for everyone involved.
