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New Report

Trends in Patient Engagement

Get the latest insights on key trends shaping patient-provider communication and actionable recommendations to keep your patient engagement strategies ahead of the curve.

What You'll Learn

1,000+ Patients Surveyed

This report delivers timely, research-backed insights to help you craft patient engagement strategies that drive real business impact. Inside, you’ll learn:

Trends in Patient Engagement Report

Key Findings

Patient Engagement Strategies Directly Impact Patient Loyalty

Nearly two-thirds of patients are willing to switch doctors based on poor customer experience (up from 59% in 2024)

0%

Younger patients are significantly more likely to say they’d switch doctors because of their customer experience

Younger Patients (17 - 54)
0%
Older Patients (55+)
0%

Fraudulent and Spam Messaging Are on the Rise – Providers Need to Evolve Beyond Basic Texting to Foster Engagement and Strengthen Trust

0%
of patients report receiving more texts from unfamiliar numbers that appear to be scams 
0%
are less likely to read messages from numbers they don’t immediately recognize*
0%
have missed important information since they didn’t recognize the number*

*Among those patients receiving more texts from unfamiliar numbers

89% of patients are more likely to engage if they receive a text from their provider from the same, recognizable 10-digit phone number

When a recognizable, 10-digit phone number is used, patients are more likely to:
Make all appointments
0%
Complete pre- and post-appointment instructions
0%
Follow their care plan
0%
Pay their bill on time
0%

Patients Demand Personalized, Conversational Experiences Across Their Care Journey – From Intake to Post-Visit Care

0%
of patients reported frustration when they could only respond to automated, basic text messaging with defined answers like “yes” or “1”
0%
of patients believe the ability to initiate a conversation with their provider’s office via text about any topic would improve their healthcare experience

What Does This Mean for You?

AI-Powered Patient Engagement Strategies Are The Future

This report offers practical next steps to help providers connect with patients more effectively, especially in an era where spam, short-codes and unknown numbers are eroding trust. Such as:

Adopt Conversational Messaging

Adopt conversational messaging for key use cases like scheduling, intake and payments.
Learn more

Leverage Branded Messaging

Leverage branded messaging whenever possible, so patients trust the message source.
Learn more

Deploy New AI Tools

Deploy new AI tools, such as Co-Pilots, for added personalization without increasing staff workload.
Learn more

Learn More

How Artera Improves Patient Engagement

Artera, a SaaS leader in digital health, transforms patient experience with AI-powered virtual agents (voice and text) for every step of the patient journey. Trusted by 900+ provider organizations — including specialty groups, FQHCs, large IDNs and federal agencies — engaging 100 million patients annually. Artera’s virtual agents support front desk staff to improve patient access including self-scheduling, intake, forms, billing and more.

Read More

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