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All of the excellent clinical care in the world can be quickly forgotten if patients are then subjected to a barrage of excessive, fragmented and/or poorly sequenced communication from your health system. And it’s happening around the industry. In a move from famine to feast, many organizations have gone from no digital patient engagement tools to too many, with departments and service lines bombarding those receiving care with uncoordinated robocalls, emails and texts. In this timely webinar, we’ll speak to healthcare IT leaders who are focused on making sure their patient engagement strategy complements, rather than compromises, the overall patient experience.


  • Bradley Crotty, MD, Chief Digital Engagement Officer, Froedtert Health
  • Alistair Erskine, MD, CIO & Chief Digital Officer, Emory Healthcare; VP for Digital Health, Emory University
  • Guillaume de Zwirek, CEO & Founder, Artera
  • Moderator: Anthony Guerra, Founder/Editor-in-Chief, HealthSystems CIO