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March 18, 2024

Hackensack Meridian Health Launches Mammography Campaign via Artera, Attains $2.7M in Incremental Revenue

For Hackensack Meridian Health, closing gaps in care and driving accessible health care has consistently been a top priority.

In 2023, Hackensack launched a mammography-focused campaign via Artera, encouraging patients who were overdue for an appointment from the last 18 months to schedule their next mammogram.

The campaign garnered tremendous results, including a 45% response rate, 7K appointments scheduled, 12% positive findings (patients came back for additional testing) and $2.7M in incremental revenue.

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