My favorite, though, is the communication highway, right? I talked about how potholed road communications is very nuanced. There are a lot of folks that want to talk to your patients. There are a lot of workflows that you might want to inspire, and it’s a lot more like a highway. So I’m going to go through the 4 building blocks of a highway and make a connection to the core components of a patient engagement system. So come along for the ride. Fasten your seatbelt, let’s get started.
If you were building a highway, the first thing that you would need to construct is a road. It would probably be a pretty wide road. You’d want to take it from point A to Point B. You would want to make sure that a lot of cars can get on the road. And in the patient engagement universe, we call this communications infrastructure.
We believe that every organization that sees patients should invest in a single gateway, you should make a decision on what pipeline you want your communications to go through. Imagine if LA didn’t have highways. Imagine if you’re going down La Cienega, you had a stop sign every block. Right? That would not be a good experience. That’s the bad experience in the beginning of my presentation. So highway is step number one. It’s a lot cheaper when you manage all your communications through one gateway; you can do this through a bunch of tools. By the way, I’m not going to make this a pitch about Artera, you can use Centivers, Twilio, or Cisco. Somebody like us. There are a bunch of solutions that you can choose to be your gateway. So that’s thing number one.
