Your Guide to Governance
Today, a range of vendors communicate with patients during different stages of their care journey. Often, these vendors are managed by different departments with limited-to-no awareness of other workflows or messaging.
The result?
- Increasing flood of texts, emails and calls overwhelm patients
- Creates digital fatigue and patients tune out critical information
- Poorer response rates and adherence
Without a proper governance structure, organizations risk over-communicating and violating compliance regulations unknowingly.
Introducing "Your Guide to Governance," a comprehensive resource designed to help you effectively manage and optimize your patient communications strategy across your entire organization.
Fill out the form to get your guide and workbook
This guide includes 5 best practices to help you:
Understand the risks of over-messaging and digital fatigue
Break down silos and establish a governance committee
Measure, iterate, and improve your enterprise-wide communication strategy
Download the governance guide and workbook to begin your governance journey.
optimize healthcare communication
You Can't Fix What You Can't See
Do you know all of the departments and patient engagement tech reaching out to your patients enterprise-wide?
- 11+ digital health vendors on average communicate (e.g., text, IVR, etc.) independently with patients during different stages of their care journey1
- 68% of patients report receiving repetitive messages from their provider via various communication channels2
- 65% of patients report receiving messages that were sequenced “out of order”2
Visibility, governance and orchestration are needed to ensure patients receive the most important communication at the right time, in the correct cadence, and in their preferred channel.
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1 Unlocking patient engagement: The Power of Advanced Communication. Artera. (2023, October 2). https://artera.io/resource/the-power-of-advanced-communication-approaches
2 Trends in patient communications: Report. Artera. (2024, January 3). https://artera.io/resource/trends-in-patient-communications
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