Your Guide to Governance: Best Practices to Effectively Manage Your Healthcare Communication Strategy

Your Guide to Governance

Today, a range of vendors communicate with patients during different stages of their care journey. Often, these vendors are managed by different departments with limited-to-no awareness of other workflows or messaging.

The result?

Without a proper governance structure, organizations risk over-communicating and violating compliance regulations unknowingly.

Introducing “Your Guide to Governance,” a comprehensive resource designed to help you effectively manage and optimize your patient communications strategy across your entire organization.

Fill out the form to get your guide and workbook

This guide includes 5 best practices to help you:

Download the governance guide and workbook to begin your governance journey.

optimize healthcare communication

You Can't Fix What You Can't See

Do you know all of the departments and patient engagement tech reaching out to your patients enterprise-wide?

11+ digital health vendors on average communicate (e.g., text, IVR, etc.) independently with patients during different stages of their care journey¹
68% of patients report receiving repetitive messages from their provider via various communication channels²
65% of patients report receiving messages that were sequenced “out of order"²

Visibility, governance and orchestration are needed to ensure patients receive the most important communication at the right time, in the correct cadence, and in their preferred channel.

Today, healthcare providers are expected to digitally engage patients in a more meaningful way and about more than just appointment reminders, including pre-visit preparation, post-visit follow-up care, and prescription refills. This type of digital engagement enables providers to encourage specific behaviors and track tangible outcomes. But as always, more is not always better. Focus on value, not volume.

– Meg Aranow

SVP, Platform Evangelist, Artera, and former CIO